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Amazon’s new policy shook the market, how should sellers respond?

At the end of last year, Amazon announced the policy adjustment on sales commission and logistics storage fee in 2024, as well as the launch of new charges such as storage allocation service fee and low inventory fee. This series of policies have aroused waves in the cross-border circle.

It is particularly noteworthy that the warehousing configuration service fee, a new fee, has been implemented on March 1 this year. Finally, the stone hanging in the heart hit the foot.

 The Amazon warehousing configuration service fee officially takes effect

 What is the service fee for this warehousing configuration?

 Official explanation: The warehousing service fee is the cost of Amazon to help sellers transfer inventory to a business center closer to the consumer.

 Originally, the N inventory you send to Amazon FBA warehouse need to be allocated between different Amazon FBA warehouses. Amazon will help you complete the allocation between FBA warehouses, but the cost of this allocation needs you to be paid by yourself.

 

It is understood that the principle of Amazon warehousing is based on consumer big data, nearby delivery, fast arrival, improve consumer experience. When Amazon sellers create an entry entry plan, they can see the expected cost of each available entry configuration option. After 45 days of receiving the goods, the platform will charge the seller the Amazon logistics warehousing configuration service fee according to the warehousing location and the receiving quantity.

 

Three inventory storage configuration options, specifically:

01 Amazon optimized the parts split
With this option, the default Amazon automatically split, Amazon will send the inventory to the optimal storage location recommended by the system (usually four or more locations), but the seller does not have to pay anything.
02 Separation of some cargo parts
If the seller’s warehousing plan meets the requirements and chooses this option, Amazon will send part of the inventory to the warehouse (usually two or three), and then charge the warehousing configuration service fee according to the product size, the number of goods, the warehouse quantity and the storage location.
03 Minimum cargo split
Select this option, it will actively close by default. Amazon will send the inventory to the least warehouse, usually by default to one warehouse, and then charge the warehousing configuration service fee according to the size of the goods, the number of goods, the warehouse quantity and the warehousing location.

 Specific charge:

If the seller chooses the lowest goods split, he can choose the eastern, central and western warehousing areas, and the sorting and processing fee will change according to the warehousing location. In general, the cost of shipping goods to the west is higher than in other areas.

 

 Optimized parts split, the first process logistics cost increases; the lowest parts split, warehousing configuration increase, in any case, ultimately point to a logistics operation cost increase.

✦ If you choose Amazon to optimize the split of goods, the goods will be sent to four or more warehouses, which may be involved in the West, China and East of the US, so the cost of the first journey will increase.

✦ If you choose the lowest goods split, the goods to the warehouse in the West, the first cost will be reduced, but the high warehousing configuration service fee will be paid.

 So, what can the seller friends do to deal with it?

 

 How do Amazon sellers respond?

01 Use Amazon Official Logistics (AGL)
Use AGL to check "Single point entry (MSS)", or send the goods to AWD warehouse, or use Amazon Enjoy Warehouse (AMP). The specific operation and requirements are subject to the official announcement.

 

02 Optimize product packaging and quantity
Amazon's fee for warehousing service is divided according to the size and weight of the goods. After optimizing packaging, Amazon delivery costs and storage costs can be reduced to a certain extent.

 

the wrong region:

 Q: Select "Amazon optimized parts split", after the warehouse, you can complete the warehouse?

 Such a practice is not desirable, if it is the warehouse into 4, the seller only send 1 warehouse goods, will face the warehouse defect fee. According to Amazon's new rules released by Amazon on Feb. 1, sellers must deliver their first shipment within 30 days after delivery, or a defect fee will be charged.

 In addition, Amazon will also charge the seller the warehousing configuration service fee according to the goods received according to the "minimum goods split" fee. Amazon directly blocked the seller wants to close the warehouse but does not want to pay the high warehousing configuration service fee.

 At the same time, such delivery will affect the shelf time of the goods, and will affect the performance of the seller's goods, or may be closed to create the rights of the goods.

 Q: Create goods, send 1 box of goods, choose "Amazon optimized parts split", can not pay Amazon warehousing configuration service fee?

According to the seller's practice, when creating one box of goods, Amazon can only choose one "minimum parts split" option. Four boxes will not be divided into four warehouses, and only five boxes will have a "no configuration service fee" option.

 

03 Targeted optimization of profit space

Sellers should ensure the profit of their products, and can calculate the cost of the subsequent selection, push the new product link, to ensure the profit space, and more importantly, to ensure the market price advantage.

 

04 Optimize the third-party logistics service fees

American general ship express delivery: about 25 natural days

American general shipping card sent: 23-33 natural day around the warehouse

 

05 High-quality third-party overseas warehouse

 Overseas warehouse can be used as a transfer station. The Seller can flexibly adjust the frequency and quantity of replenishment from overseas warehouse to FBA warehouse according to the inventory situation of FBA warehouse. After the creation of the goods, the seller can be solved in time; the seller can deliver the goods to the warehouse in large quantities, create the warehouse plan in Amazon, label in the overseas warehouse, and then send to the designated logistics warehouse according to the seller's instructions.

This not only helps sellers to maintain a reasonable inventory level and avoid low inventory fees, but also improves the efficiency of inventory circulation and reduces operating costs.


Post time: Mar-20-2024